Kathy is a retail sales coach for brick and mortar shopkeepers. As a store owner herself, Kathy blends her practical experience with her mindset-focused coaching techniques to help retailers work less, profit more, and grow.
Kathy and I have worked together on a multitude of projects over the past four years, including the first sales page for her Master Shopkeepers program, weekly podcast show notes, mastermind manifesto, and even her brand design!
I was thrilled to assist Kathy in crafting a quiz that not only serves as the primary lead gen method for her business, but that also serves her audience with thoughtfully written results page copy.
Let’s get real: managing a brick-and-mortar can be overwhelming and isolating. That’s why I’m here to empower you every step of the way.
Hi there! I’m Kathy Cruz.
Before my sister and I opened our retail store, the Salvaged Boutique, Google search after Google search quickly proved that there just weren’t enough resources out there for brick-and-mortar shopkeepers.
I kept finding myself in groups for digital entrepreneurs and reading stuffy articles meant for corporations, so I spent hours upon hours learning through trial and error.
I founded Savvy Shopkeeper with the idea that all Independent Retail Business Owners should have access to resources specifically created for their business. I’m proud to guide and support retailers with an insight-filled podcast, two incredible membership levels, one-on-one coaching, and a powerful community of shopkeepers rooting for each other.
No matter where you are in your shopkeeper journey, my mission is to help you work less, profit more, and GROW your retail business.
P.S. This is just the beginning.
I’m not going to just throw these resources your way and leave you to your own devices. I’m here to empower you throughout your brick-and-mortar journey!
Although I’ve identified five distinct stages to most shopkeepers’ journeys, please know that retail success is subjective.
Your journey is yours, and the Savvy Shopkeeper community is here to support you no matter where you are or where you aspire to be. If you’re curious about the other stages of the Savvy Shopkeeper Retail Journey, click here to read more.
Keep an eye on your inbox, as I’ll be popping in with more tips and resources soon!
One week delivery of the research-backed, strategy-infused sales page or email sequence you need for your next money-making launch.
Get my best suggestions, strategies, & optimization ideas applied to your nearly-there sales page, email sequence, or website.
Lead-generating quizzes? Content strategy & creation? Full launch copy? Get in touch so we can collaborate on your brilliant project.