Low Ticket Live™
Case Study
When Elizabeth Goddard gets an idea from the Shower Gods, she makes it happen—and Low Ticket Live™ was no exception!
This 4-day virtual event was designed to inspire newer online business owners to create their next low-ticket offer in a strategic and creative manner.
The Client
Elizabeth is a multi-offer online business strategist. Through her experimental courses & trainings, she models a fun-filled approach to entrepreneurship that she's dubbed her online business playground.
After working together on the sales copy for standout programs such as Profitable Live Trainings, Small But Mighty $9 Offers, Lizzy's Christmas Party, and The Lazy Guide to Affiliate Marketing, I'm lucky to be among Elizabeth's "favorite copywriters" that she consistently recommends to her clients and students.
Elizabeth goddard, online business strategist
Challenges
- Having hosted a summit before, Elizabeth knew that her audience was easily turned off by the word "summit."
- The target audience for this event was online business owners who had a few offers already, but who hadn't yet thought about low-ticket offers strategically.
- Past summit attendees were confused about Elizabeth's involvement as host.
Solutions
- Framed Low Ticket Live™ as a "summit-style virtual event," to help mitigate audience hesitations about signing up for another summit.
- Carefully crafted value prop to highlight that this wasn't for brand new business owners & that the event would showcase new, strategic, & experimental approaches to low-ticket offers.
- Highlighted Elizabeth in a meatier bio section & called out presentations she was giving on the registration page.
Favorite Lines
Results
- 54% conversion rate on the registration page
- 8-9% conversion rate on the tripwire version of the all access pass sales page
- $100K+ in all access pass sales alone!
Deliverables
- Registration Page
- All Access Pass Sales Page (tripwire & standalone)
- Promo Email Sequence
- Affiliate Swipe Emails & Social Media Captions
Inspire your audience & ignite your sales.
One week delivery of the research-backed, strategy-infused sales page or email sequence you need for your next money-making launch.
The Cosmic Copy Week
book your week
Get my best suggestions, strategies, & optimization ideas applied to your nearly-there sales page, email sequence, or website.
The Copy Boost
boost your copy
Lead-generating quizzes? Content strategy & creation? Full launch copy? Get in touch so we can collaborate on your brilliant project.
