From the time I got my very first laptop (a 13” MacBook!), I’ve loved everything made by Apple.
Well, almost everything. The hardware? Love it. The operating system? Makes my life so much easier. The gestures, swipes, and voice control? I’m here for it.
But ask me to use Safari, and I’ll just blink at you, wondering why anyone would willingly torture themselves with it.
(I kid, of course. I know some people love Safari, I am just not one of those people. 😉)
For browsing the web, Google Chrome is my tried-and-true. And that’s not because Chrome is magically better than Safari (they both serve the same function, after all)! But I just can’t live without the Chrome extensions I’ve come to depend on.
Here are 10 of my favorites for service providers, especially copywriters and designers.
Go Full Page captures a screenshot of an entire webpage. You can then download the screenshot as a png or pdf, depending on how you’ll use it.
I use this extension in two ways: to add to my swipe copy file, and to add to my portfolio. It’s really handy for swipe copy that you can’t just search for, like tripwire pages and upsells.
For my portfolio, I’ll wait until a client has launched their sales page or website, then use it to snap a screenshot of any pages I wrote for. Copy can change frequently with program or offer updates, so I like to take a screenshot of when it was implemented for my own files.
When you do a lot of writing, it’s so handy to have emojis just a keyboard shortcut away!
I like that this emoji keyboard has a search bar and will auto-copy the emojis you choose to your clipboard. It also lets you set a skin tone preference and keeps a record of your recently used emojis at the top. If you have emojis that you use over and over again for your brand, this is super useful!
Edit Anything lets you type into a webpage in the correct font. I love to use Edit Anything for my Copy Boost service, especially if I’m working on a headline or crosshead.
Once you’ve clicked the extension, so you can delete and type into the webpage you’re looking at. It doesn’t change anything permanently, of course, but it’s so helpful to see a before-and-after if you’re playing with sentence variations.
I use Toby as my “new tab” page in Chrome, and for good reason! Toby lets you save groups of open tabs in one easily-accessible place. It’s like an upgraded bookmarks organizer.
Whenever I’m starting a client project, I’ll create a Toby folder for the project. I do this by opening up all the links they’ve given me—such as any shared Google Docs with voice of customer research, their current copy, or their brand strategy documents—and saving them all to a Toby folder with their name. I’ll also add links to their client homework, our project in Dubsado, and their Notion portal.
It’s so helpful to have all the links for each project in one place. And I love that I can either open things individually or open alllll the links in a folder at once. Toby saves me a lot of time when I’m sitting down to deeply focus on a project.
Blurweb lets you select parts of a page to blur out. It’s awesome for Loom recordings and webinars because I can hide any private information quickly and easily.
Best of all, Blurweb has a “Keep Blur” feature. You click the save icon and select what you want blurred out. Then, you can exit the page or reload it, and what you selected will still be blurred! That way you’re not fumbling to cover something up that you wanted to keep private. I’ve used it to give workshops, such as the Voice of Customer Research Workshop, and blur out client information when I was giving an example.
As someone who loves web design but doesn’t like poking around in page source files, Wappalyzer has been a dream. You can open this extension on any site and see what software the site is using.
For example, when I open Wappalyzer on my site, it looks like this:
I mostly use this extension when I’m curious about a feature on someone’s site and want to know what they’re using. I’ve discovered a lot of fun software this way!
Along the same vein, CSS Peeper shows you more of the design info about a site. You can see the hex codes, images, and fonts used all in one panel. I use this whenever I see a font or color that I really love so I can make a note of it for future projects!
I work on an iMac, which is a much larger screen than a laptop, tablet, or phone. Window Resizer makes it easy to see what your website will look like on different screens!
I find this very useful whenever I’m updating my site. I always check that my site is beautiful and easy to read on different screen sizes with this extension.
Tango is new to me, but it’s already made this list! Tango screen records you while you complete a process, such as creating a new client project in Dubsado or publishing a blog post. It then takes all of your clicks and makes them into individual steps with instructions!
I’m a team of one right now, so I mostly use it to explain computer tasks to my Mom—but I know a few entrepreneurs who use it to document SOPs for their teams!
LastPass has made it so much easier for me to keep track of, organize, and update my passwords. I only have to remember one master password to access all of my different logins! I especially love that LastPass can autofill login information on most sites.
When you’re managing client projects, you sometimes need to access programs with the client’s credentials. LastPass makes it easy to share credentials securely and delete them once your work is done, all without you ever actually knowing your client’s password.
Cost: Free, but I pay for a family plan each year. That way we can all have LastPass accounts and use it on our phones & tablets, too.
So there you have it: ten of my favorite Chrome extensions for service providers! Send me a DM on Instagram if you end up trying any of these out or if I’ve missed your favorite.
And if you’re really keen on using Safari, well…lots of them are available for Safari, too. 😉
When it comes to communicating clearly with your audience, nothing can replace voice of customer research (or VOC, for short!). But it doesn’t have to be an intimidating process—in fact, you probably already have VOC in your business!
Swipe my Notion template to organize, categorize, and utilize your customer feedback all in one place.
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Jaimie is a research & strategy-focused launch copywriter based in Seattle, WA.